International SEO: reposting my own posts to different ccTLDs versions of my website

[Gael_Regnault]

Hello there Moz community!

Moz has been super helpful for me and the team, keep up the good work!

I have searched online for answers regarding my specific situation, but I haven't found any. I'm asking my fellow Moz users in hopes of an answer. Maybe this thread will help others too.

I currently have this domain: https://eco-reusable.com/

I would like to target Ireland and the UK with my keywords so I have just bought eco-reusable**.IE** and eco-reusable**.CO.UK**

My questions are:

1. In order to rank as high as possible for Ireland, do I create a new website for eco-reusable.ie using the same pages but changing all the content slightly so it is not duplicate content OR do I point the eco-reusable.ie domain to eco-reusable.com?

By having two sites, we will add more hours but we don't mind if that will be of benefit in the longrun for ranking high in Ireland.

I have the same question for eco-reusable.co.uk
If we have to create three websites and make similar content (not duplicate), we will if it will be better for ranking high in ireland for .ie, in the UK for .co.uk and for the rest of the world for .com

2. If we create three websites, can I safely "copy/paste" my blog posts without being punished by Google for duplicate content? If so, how much variation do we have to have for each of the three sites if we are writing blogs that are the same context.

Thank you in advance!

[Chris.Menke]

Yo, Gael,

I don't think any of your ideas are going to work for you. Not only that, but they could hurt your current site, if, in fact that one is ranking.

Firstly, it's not about the domain name, it's about the website's relevancy to its target market.  What's that mean? You have to look at your competitors to find that out. What's helping them rank? Where are their links coming from? Are the links coming from Ireland? If so, you're going to need to build  up authority from Ireland. Where it's host could be a factor too.

Secondly, your content isn't something you kick around like a an old hackey sack, it's something you grow, nurture and give a permanent home  for, like a puppy. And you don't duplicate it and pass it around to your besties just because they don't have any. You  tell them to make their own--and make it good.  No fluff content is going to rank for you unless there is zero competition. Spinning existing content stopped working more than decade ago.

For most small marketers, getting a single site to rank well in a competitive market takes most of their time, let alone three completely different, completely non-networked sites. You might want to start from scratch on these ideas and wrap your arms around some basic SEO principles before you take your next step.