Why Aren't My Service Pages Ranking ?

[scottgray0620]

This post is deleted!

[GFD_Chris]

Hey Scott!

One of the big reasons seems to be is that your individual service pages don't use geo-specific keywords on your services pages. For instance, your home page utilizes the term "Fort Myers" in the title tag and content. However, your internal pages don't use those geo-specific keywords.

As well, to improve your SEO you could look into:

• Adjusting your "Organization" schema to "PhysicalTherapy": https://schema.org/PhysicalTherapy
• Improve your local SEO by using services like Moz Local
• Improving content quality & optimization of your service pages
• Adding other useful pages users will need to make a purchasing decision (do you accept insurance?)

Hope this is helpful!

[scottgray0620]

Hi Chris,Thank you for your response. If I’m gleaning the info right, I need to add my city location in the title tag and meta description? Is that correct? For instance, it would say "lower back specialist Fort Myers"Also, when you say Geo Tag, isn’t this a tag that you put on your website so google knows your location and will show your local pages? As far as schemas go, where can I learn more about this information?

[GFD_Chris]

Hey Scott!

1. Yes, exactly you will ideally use your geo-specific keywords in your title tags, meta description and on page content. For instance, you can see that some of your competitors are doing just that: https://swfna.com/specialized-services/

2. For the structured data, you might need to have a developer look into that. Where you make the change depends on how the schema is coded.

Let me know if you have any other questions: chris.long@gofishdigital.com