Google Adding Incorrect Location to the end of Title Tags in SERPs

[DrewDaviesLondon]

I have an issue with the way Google is adding to a client’s Title Tag.

Since we relaunched the website a few months ago, Google has been adding an indiscriminate “– London” to the end of title tags.

That would be fine if the company was solely London based but we have stores outside London too, and it’s adding “– London” to the end of those individual store title tags there too.

So, if you do a search for “location widget” our page title is:
“location widget | Brand name”
but then Google pops in:
“location widget | Brand name - London”
Which isn’t great if the location is in Scotland!

We are adding structured data to the store pages to try and combat this, the store pages are all well optimised for the location (and ranking well), but I’m wondering if I’ve missed anything obvious?

I thought it might lesson as the new site became more trusted in Google, but the rogue “London” seems to be increasing...

Thanks for your help!

[effectdigital]

Are there references to the London address on the non-London URLs? For example, on the Scotland store page look for references to the London address, e.g: in the footer of the page. You may need to alter some on-page instances to correct this, but the structured data should help

[DrewDaviesLondon]

Thanks for your response.

No, London doesn't appear anywhere on the store pages (unless they're in London). Not in the footer at all.

[effectdigital]

It might just be Google being Google, using too many off-page signals (e.g: links, local citations / accepted directory listings). I wonder if there are inbound signals contradicting on-page factors

[DrewDaviesLondon]

Yes,  good point. I think that's something for me to investigate, but I haven't noticed anything that would have caused me to flag that earlier...

[DrewDaviesLondon]

This was brought to my attention:

New SERP feature truncates title tag in favor of location
https://searchengineland.com/new-serp-feature-truncates-title-tag-in-favor-of-location-324917

Still not sure how to override this from happening. I'm tweaking Title Tags to see if that has an effect...

Has this happened to any one else?

[Nozzle]

I haven't seen this issue before.

But if you can't get it to change anytime soon, my recommendation is to add more words to the title tag so that Google generates an elipsis in the SERPs. Then if Google continues to add "London" at the end, no one will see it in the SERPs because it will come after the elipsis.

Boyd

[DrewDaviesLondon]

Thanks Boyd. Our new schema might have made things better, but testing new title tags is definitely on the cards too.

[looper5]

Can we use a blog section to promote our business or home service website? Need some suggestions.

[geyot84069]

I haven't seen this issue before. i have just indexing issue on my this site

[geyot84069]

also the same issue with on this site université Maroc