The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Technical SEO Issues
    4. Does google look at H3 tags?

    Does google look at H3 tags?

    Technical SEO Issues
    5 4 276
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • LivDetrick
      LivDetrick last edited by

      I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2.  I haven't found much online to back this up or discredit it; thought I'd ask the Moz community!

      1 Reply Last reply Reply Quote 3
      • NickW816
        NickW816 last edited by

        My understanding is they do look at H3 tags and valuate them as being higher emphasis than normal paragraph copy, however, they do not have a much "weight" in the on-page algorithm as the H1 or H2s. If having H3s makes sense for your page's content and helps the user better read and understand the content, I say H3s are positive and I would not hesitate to use them.

        1 Reply Last reply Reply Quote 5
        • Matt-Williamson
          Matt-Williamson last edited by

          Google does look at h tags to understand the structure of the content on the page better, Googler John Mueller confirmed this several years ago. Therefore it’s good practice to have your H1 as a main page or title of the piece then main subheadings as H2, any further sub-headings needed to divide content under these H3-H6. A lot don’t go to this depth and focus on H1 and multiple H2s achieving good results. When I have taken it further I don’t believe it has made a significant impact on rankings compared to when I haven’t. 
          Hope this helps

          1 Reply Last reply Reply Quote 2
          • EGOL
            EGOL last edited by

            "I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2. "

            Pay this person no mind in the future.

            The answer given by Nicholas White is perfect.

            1 Reply Last reply Reply Quote 2
            • LivDetrick
              LivDetrick last edited by

              Thank you everyone for your responses. Sorry for the belated reply -- I didn't realize this question had garnered any responses. This is helpful information and thanks again.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post
              • Does Google read dynamic canonical tags?
                SoulSurfer8
                SoulSurfer8
                0
                5
                519

              • Why is Google replacing our title tags with URLs in SERP?
                Mobify
                Mobify
                0
                6
                196

              • Tags showing up in Google
                ttb
                ttb
                0
                6
                324

              • Google indexing tags help
                ttb
                ttb
                0
                7
                498

              • Will Google hit me because I hide my H1 tag?
                Nola504
                Nola504
                0
                4
                3.5k

              • Will Google Continue to Index the Page with NoIndex Tag Upon Google +1 Button Impression or Click?
                STPseo
                STPseo
                0
                3
                636

              • Google Off/On Tags
                Florakel
                Florakel
                1
                4
                7.2k

              • Canonical tags and internal Google search
                RyanPurkey
                RyanPurkey
                0
                3
                914

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy