What to do if ranking the wrong KW?

[RyanMeighan]

I wrote a blog article targeting a long-tail KW - "[primary KW] pricing revealed". the article is performing so well that is actually ranking 2nd nationally for my primary KW. I would rather have my conversion page rank for my primary KW obviously.

I'm considering cutting and pasting the content from my blog page onto my conversion page with a 301 redirect from the blog to the conversion page. What are your thoughts on this?

Thanks,

Ryan

[WebQuest]

Hi Ryan,

I'd recommend focusing on the intent of the search and whether your conversion page satisfies that intent or not. If it does, then go for it. However, if the conversion page doesn't satisfy the intent, you'll see the new page drop in rankings.

An alternative would be to leave the current page as it is and add a call to action and internal links to your conversion page for the segment of readers who are interested in the service.