Product Schema Markup for All Products

[agrier]

Hi Team,

Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?

[BlueprintMarketing]

HI

Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc.  There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.

Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding.  there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.

FYI

Google does NOT recommend Using Tag Manager to Implement Schema Markup.

John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.

While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.

https://www.cloudflare.com/en-au/products/cloudflare-workers/

It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.

just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.

https://www.google.com/webmasters/markup-helper/u/0/

Yes if you want to ad JSON-LD

Use any of the tools here

https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/

Convert to GTM

https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/

You can add basic JSON-LD with

https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/

I use this to make this example

https://technicalseo.com/tools/schema-markup-generator/

GTM Friendly code

I hope I have been of help,

Tom

[agrier]

Thank you Tom,

We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and  technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way.  Maybe consulting with a developer to implement product markup is best.

[BlueprintMarketing]

I agree what is storefront I can't find a CMS called storefront?

If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.

SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.

One way:

https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags

https://moz.com/blog/json-ld-for-beginners

You can use Cloudflare

https://github.com/cloudflare/doca/blob/master/example/product.json

https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/

https://www.cloudflare.com/apps/developer/docs/install-json/options

I hope I have been of help,

Tom

[agrier]

It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.

[falconcity2019]

thanks for the schema code  .

I already try with my personal website .please have a look at the code seo company in dubai