High Spam Score

[Shreyaguru99]

Hi,

The spam score of the site is very high: Guru99

Per Link Explorer: https://www.screencast.com/t/0Tq0rjkAbC

But Moz is taking into account many spammy links that are already 404 or expired domains. If such domains are exluded the Spam score will be very less

Why is this?

[meghanpahinui]

Hi there!

Thanks so much for the great question! The Spam Score you're seeing in Moz is not based on your inbound link profile but is actually representative of the percentage of sites with similar features to yours which we've found to be penalized or banned by Google. I have a guide from our Help Hub that talks more about this and may be able to help: https://moz.com/help/link-explorer/link-building/spam-score

If you're looking to improve your site's Spam Score, the best course of action we're able to recommend  would be to read our guide which explains the 27 factors used to make up this score and work to improve those on your site.

I hope this helps to clarify! If not, or if you have any other questions, please feel free to send an email on over to help@moz.com and we'll be happy to help!

[Shreyaguru99]

Once we make the changes... how often are the scores updated or rather when is the date of the next update in the spam score?

[meghanpahinui]

Thanks so much for following up! Our engineering team is working on rolling out a regular update cadence for Spam Score but at this time I don't have an ETA on when that will be finalized. I apologize for the inconvenience there!