What strategy do you recommend today on keyword management?

[MattiaMM]

What strategy do you recommend today on keyword management, considering the latest features of Google Ads, such as dynamic ads?
By "keyword strategy" I mean how to find, use, split by performance, CPC, update keywords and after what period of time.

Context:

• eCommerce site;
• Google Ads Search Campaigns;
• Goal: Sales;

[bobpro36000]

government management

http://barbariyasa.ir/%d8%a8%d8%a7%d8%b1%d8%a8%d8%b1%db%8c-%d8%aa%d9%87%d8%b1%d8%a7%d9%86/

[rasoulT12]

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