Moz-Specific 404 Errors Jumped with URLs that don't exist

[CJolicoeur]

The referring URL in this case is the original url without the added element in the permalink.

So

URL: OURSITE.com/the-article/COMPANY1

Referring URL: OURSITE.com/the-article/

Does that give any more info?

[CJolicoeur]

True, but it's as if something is creating faux URLs of a current article. Adding company names and emails to the end of the URL... It's very weird.

[CJolicoeur]

Other update here..

I've checked about 50 of these errors and they all say the same stats about the problem URL page.

307 words, 22 Page Authority.

I don't know if it matters, just putting it out there.

[effectdigital]

Yeah that will tell you to look on the referring URL, to see if you can track down a malformed link to the error URL look in the coding

[effectdigital]

It is assuredly very weird, we just have to determine if Rogerbot has gone crazy in this Summer heat or if something went wrong with your link architecture somehow

[effectdigital]

At this point that doesn't really matter the main thing is to analyse the referrer URL to see if there genuinely are any hidden malformed links

[CJolicoeur]

I've just come up on something....

In an attempt three days ago to be more transparent (it's a news site), we added "send me an email" links to each author's bio as well as links to the Company and the Agency in the footer.

Except these links weren't inserted correctly in the footer, and half the authors didn't get the right links either.

So instead of it being a "mailto" link, it was just the email which when you hovered over was the url of the page with the author email at the end... the same thing that's happening in the errors.

Same for the footer links. They weren't done correctly and sending users to OURSITE.com/AGENCY1 instead of AGENCY1's website. I've made the changes and put in the correct links. I have asked for a recrawl to see if that changes anything.

[effectdigital]

A more common issue than you might think and strongly likely to be a culprit

[CJolicoeur]

Just wanted to update quickly. The mistakes in the email links as well as the links to the two company sites proved to be the problem. After recrawling the sites, the 7,000+ errors are gone.

It's interesting because I was about to get very upset with Moz, thinking their bot had caused me half a day of headaches for nothing. Turned out they picked up an error before any other system did that would likely have done a lot of damage given that they were all contact links meant to improve transparency.

Hopefully, we caught and fixed the problem in time. In any case, thanks for your help effectdigital.

[effectdigital]

Not a problem! It't great that Moz's crawler picked up on this issue as it could have caused some problems over time, if it were allowed to get out of control