What happens if I remove GA completely?

[robandsarahgillespie]

If I were to remove Google Analytics completely, what would happen with my Moz campaign?  What wouldn't I be able to see or use?

I ask this on the back of the recent changes to EU 'cookie law'.  It's getting to the point now where GA will no longer be a viable option unless you want to rely on consent from those awful cookie popup notices - the ones everyone hates and just clicks on to see the content.

[eli.myers]

Hey there!

Thanks for reaching out to us!

The data contained here is the only information we pull in using your GA profile: https://moz.com/help/moz-pro/traffic-from-search/overview

Feel free to reach out to help@moz.com with any further questions,

Best,

Eli