Anchor Text Choices

[MaidafromCureeo]

Hi There,

Looking for some advice on the choice of anchor texts. Is it smart to include your domain name in addition to key words? What are the pros cons of including both vs. just doing a key word?

Thank you!!!

[irvingw]

Use everything. Link build with a different long tail anchor text every time. That includes with and without brand name. It's just another way of getting more variations in there.

[MaidafromCureeo]

Thank you for your quick response! As you can tell by my "Aspirant" status, we are early at this and I have also been advised to pick some key words and really work at them before doing "all: of them. How would you recommend balancing your advice, with balancing the need to rank for something?

Thank you!