Why My Website DA and Rankings are not improving

[rashmibhardwaj86]

It's been about 3 months my Website DA and  Ranking are constant. What should i do about it?

I am generating good quality links and syndicating Content in different website but no Help.

[EGOL]

All of that syndicated content is putting competition in your SERPs and wasting your time.  Stop it and build your own website.

[GastonRiera]

Hi Rashmi,

On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.

On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - Ahrefs

Hope it helps.
Best luck.
Gaston

[rashmibhardwaj86]

Can you please explain this a little further ?

[EGOL]

When you syndicate content, you give one of your articles to another website.  They publish it on a page and their page begins to rank in the SERPs for the keywords of the article.  If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords.  Even if they give you a link in the article, their page is going to rank above your page in the SERPs.

If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article.  What happens then, is Google sees all of these identical articles.  They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.

Some people will argure....  "I published my copy of the article first and Google will rank me better or they will not filter my page."   From my experience, those people are wrong much of the time at best and most of the time at worst.   I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish.  I warn them that this will happen, and let them know if I publish their article I will not remove it.  After that, they don't offer me any more articles.

Syndication should be done for one reason.   You have a message and you want to get it out everywhere.   For that purpose you can give your article to a lot of other websites and they will display it to their audience.

However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons.  1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered,  3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.