Domain SEO

[KINSHUN]

Hi, May I know for the keyword  "engagement rings" which domain is the best in term of SEO perspective?

1. www.engagement-rings.com

2. www.engagementrings.com

3)www.engagement_rings.com

Thank you

[jasongmcmahon]

Having a keyword in a domain name is no longer relevant & hasn't been for a good while - but - in answer to your question, I personally would go for...

2. www.engagementrings.com

[ClaytonJ]

Hi, Backing Joe in,  it can sometimes be more complex as can negatively spam yourself, with too much branding.

[Roman-Delcarmen]

As others mentioned here using exact match keyword is no longer useful from an SEO perspective. Based on what I see you are trying to build a niche/vertical website so your site structure and clean internal links, schemas, will be more relevant to your rankings.

But, if I have to choose, the second one for me is the best option

[effectdigital]

2 because it's easiest to remember. In 2019 exact-match domains have less impact on SEO, it's more about 10x content and demonstrating a solid value proposition (watch up to the point where issue #1 is fully outlined). SEO is a pretty vast field in modern times. Coding tweaks and URL slugs are still somewhat important, but they provide slight, slight bonuses to your core value proposition (the value-add of your site, to the internet). I don't think engagementrings.com is too bad, but without a solid 'idea' and value-prop behind it, the URL won't magically make it rank alone