Product schema with no offer as owner wants to give price per customer

[plahpoy]

Hi,

Trying to markup products for a site that does not show prices. Is there any way to markup a product price when the business model is:

1. customer calls or contacts shop.

2. shop gives a price quote based on level of detail and finish on the product

3. there is no base or top price.

Thanks in advance!

[Xiano]

"Price" is not a property of "Product", but rather a property of "Offer" which in turn is an optional property of "Product".  I.e. a Product can optionally have an offer, which must have a price.

Therefore you could list a product without an offer which would be valid, but I'm not sure how Google would then treat it, it's not something I've tried.

[plahpoy]

Hi Alex,

That is "exactly" what I did.

Structured data tool says it's valid while Search Console says it's an error :-/.

I should add the error search console gives is:  Either "offers", "review", or "aggregateRating" should be specified

[Xiano]

Perhaps Search Console is looking from the point of view of a rich snippet and that your code is not valid for that. I guess that even though your schema is valid, it is not treated as such by Google.

I did a little searching about and there are a few people asking similar questions around "Call for quote" or similar, but no one had an answer other than "Don't include a price".

As Google won't include a product in rich snippets without a price, I'm not sure it is actually an issue that the Search Console is reporting an error, I would imagine Google is likely just ignoring the markup, but will still crawl and index the rest of the page. Either way, I'm not sure you have much choice.

Interestingly, according to Schema.org, you can use text (not just numbers) for the price property so you could test putting "Call for price" in that property, although I strongly suspect Google would simply highlight that as an error.

[karatoon_UGA]

We don't sell online and I'm having the exact same problem. I'd love to implement Schema but I don't see how without listing a price.