Brand Migration Issues

[Lexmark_Web_Strategy]

My company is in the midst of a brand transition and is experiencing some difficulties in migrating web content to a parent company domain. When content from the old domain was migrated to the parent, there were rel-canonicals set on top level pages of the old domain referencing its equal on the parent destination. Then each sub-page was redirected to the parent company.

What I have found is that the only pages that indexed on the partent domain were the top level pages. I am having a hard time figuring out why the sub-pages won't index. Does anyone have advice on how to handle this? Would reactivating the old URLs and setting rel-canonicals help? Also when should 301 redirects be implemented?

[PatrickDelehanty]

Hi there

I would run through this migration guide to make sure that you took every step in moving the old site. It sounds like you did this in a messy way and I'm not entirely sure what you did. If you are moving content, 301 redirects need to be in place immediately.

I would also read into Google's resources on URL changes.

This is all kind of cloudy, so make sure you run through the resource above and that should help you.

Let me know! Good luck!

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