The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. Other Research Tools
    4. Why are Internal, nofollowed links good for Domain Authority?

    Why are Internal, nofollowed links good for Domain Authority?

    Other Research Tools
    4 3 78
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • BottleGreenWebsites
      BottleGreenWebsites last edited by

      I always thought that internal links should be 'followed' to preserve link-juice.
      I've just been checking my Domain Authority Links overview, and the competitor with the most no-follow internal links has been rewarded with a higher Moz DA score.
      Can anyone explain why this would be the case?

      JRJ4Dwn

      1 Reply Last reply Reply Quote 1
      • SEO_Help
        SEO_Help last edited by

        This a situation where I would be examining the external link profile to determine how their deep linking is going.  There is a good chance they are linking to many more internal urls than you.  Recorded a quick video with some info.

        This is where SEO gets fun!

        view?usp=sharing

        1 Reply Last reply Reply Quote 2
        • meghanpahinui
          meghanpahinui last edited by

          Hi there!

          Thanks so much for the great question! Sorry for any confusion here. The new model is based on links that come from external pages only. We have a great resource all about the new DA model that may help as well: https://moz.com/domain-authority-2.0

          We also have a great resource in our Learning Center that talks more about DA as well: https://moz.com/learn/seo/domain-authority

          And we have a great blog post that talks more about the new DA score which may be helpful: https://moz.com/blog/comprehensive-analysis-domain-authority

          I hope that helps to clarify! If you have any other questions or you need anything else, please feel free to email us at help@moz.com. 😄

          1 Reply Last reply Reply Quote 0
          • BottleGreenWebsites
            BottleGreenWebsites last edited by

            Thanks for your answers.

            I'll assume then that 'Internal Nofollow links' are included in the Links Overview report more for information, than as a factor that goes towards DA.

            I think I was confused because the competitors website had Internal Nofollow highlighted in green with a tick (see image in OP), that made me think it was included as a factor in DA.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post
            • Changed Domains and Internal Links haven't followed, Old Domain redirects to new domain
              karlh1974
              karlh1974
              0
              3
              63

            • Domain Authority Not Updating?
              DonnaDuncan
              DonnaDuncan
              2
              8
              960

            • Domain Authority Score Changes
              TWS2
              TWS2
              0
              4
              564

            • Moz Crawl Test says pages have no internal links
              ChiarynMiranda
              ChiarynMiranda
              0
              4
              331

            • Is it normal for my homepage's page authority to be higher than my domain authority?
              Saijo.George
              Saijo.George
              0
              2
              825

            • How does an index page have a higher Authority than the root domain?
              Dr-Pete
              Dr-Pete
              0
              7
              162

            • Link Metrics API: sort by domain authority not working?
              Moz.HelpTeam
              Moz.HelpTeam
              1
              6
              419

            • Open site explorer linking root domains
              0
              1
              280

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy