What could be the reasons why PA & DA changed

[Webdeal]

Hi,

What could be the reason why PA & DA of the site dropped?

Thank you

[TakeshiYoung]

PA & DA are tied closely to inbound links. It could be that the site lost incoming links, or the sites that were linking to it dropped in PA/DA, leading to the linked site also losing PA/DA.

[KeriMorgret]

Good reasons, and I'd also add that we could have crawled some different links as well. Be sure to look at your competitors and compare yourself to them. If everyone dropped three points with this latest index release (we had one this afternoon!) then you know it's not anything you did, but it's based on our index.