Hi, on SEO article submissions, do I only include the link to the page I am trying to promote or is it best practice to also include a link to home page or parent page?

[thebedguy]

Good day. I am writing articles for submission, I would just like some help with the page structure. Do I only include the link for the page that I would like to promote or is it advisable to include other page links, such as home page or the parent category too? Any help would be appreciated

[effectdigital]

If you are stating that you have proper content, which you are seating on a site as one single editorial placement (which is non-advertorial in nature, which will not be syndicated to more than one site) then it all depends upon the context of the hyperlink.

If you want your link-building to work, there are a myriad of technical and Google-policy related factors which will impact the (SEO) authority flow. One thing you really need to consider, is relevance. Most people look at relevance in an overly-simplistic sense which considers only thematic or linguistically semantic relevance.

For example, most people would say that a link from a car insurance site, to a car dealership page, which used anchor-text containing the word 'car' was relevant. Both sites are (to some degree) about cars and the anchor text matches, so the link is relevant, right?

WRONG

What you also have to consider is, why would a user 'follow' your hyperlink? Google wants to weight links which are editorial in nature (non-ad based, not paid for) which web-users actually follow and use on the web. If a link exists 'just for SEO' and no users will follow it, if the link was paid for - it's not a 'relevant' link

You have to make your hyperlinks 'user-relevant', not just 'SEO-relevant'. Having a linked theme and a splash of copy on some unknown page of the web, isn't enough to rank well (sorry). Art least, not for competitive terms!

If my hypothetical car insurance company and the related car dealership worked on a mutual partnership where no money changed hands, which created something enticing - which encouraged traffic to flow through the hyperlink... well, you might just have a 'real' relevant link at that point. Maybe the dealership and insurance companies used some of their data and combined it in a way which created unique articles or infographics (example: "did you know that cars bought at brand-approved dealerships are less likely to be part of a claim within ten years?" etc.)

Maybe they threw in some discounts whilst working together, to sweeten the deal and get people to use the link(s) within their co-authored content. That's what real link building is

**If however, you are using some kind of free article-submission software or article-network **(which no one really reads), it is extremely unlikely that anything you do with the link(s) will produce considerable SEO ranking-power

So to finally answer your question about, how many links should you include? Where should they go? The answer is variable, but basically boils down to: as many links as you need to get your 'relevant' and 'compelling' idea or content across to the end user. Link to the places which are relevant on your site, which connect most strongly with the content

There are no hard-and-fast rules in Digital PR, other than 'have an idea' and promote it effectively. If your article is about a specific product, link to the specific product. Craft the link with the shortest user-journey, which will infuriate end-users the least. That's you best shot at decent inbound SEO equity flow

[thebedguy]

Hi Thanks for your input. What i am currently doing is doing original pieces for each page that I would like to rank for. They are informative in terms of mattress buying advice, where to look for them, what to look out for etc. I am very tight when it come to any form of self promotion. each piece is 100% original and submitted on its own. No software and no spinning.

So for example I write a piece on what types of mattresses do what, where the best place to look for them is, what sort of signs to look for for defects etc. At the very end of the page I include a link to my page that is relevant to the content that I have written, purely as a suggestion that the particular page link may be of help to them. So whilst that link is to a sub domain I was just wondering if there should be other links to other pages or if that one sub domain link is best practice.

If I understand you correctly it may be ok to include a link to some other non promotional types of links like a post to sleep tips and probably not a good idea to include links to home for no specific reason other that link strength?

[effectdigital]

That's exactly right. As long as the links could be useful to a user, as long as the page upon which the links exist sees traffic and is editorial in nature, then you could see some SEO gains.

If you want to you can even link to resources on other websites entirely, as long as they contribute something substantial to your study and you can demonstrate that the information has been verified in some way.

Links for no reason other than SEO benefit seldom pass much link-juice, so I'd leave them out. Even if they work initially, they often get de-valued later (which is a whole 'nother ballpark of problems!)

[thebedguy]

Thanks so much, appreciate the time

[salmanKhan8874]

the same number of connections as you have to get your 'important' and 'convincing' thought or substance crosswise over to the end client. Connection to the spots which are applicable on your site, which interface most emphatically with the substance

There are no firm guidelines in Digital PR, other than 'have a thought' and advance it successfully. On the off chance that your article is about a particular item, connection to the particular item. Specialty the connection with the most brief client venture, which will madden end-clients the least. That is you absolute best at better than average inbound SEO value stream SEO Services in Pakistan

[ed5225]

Hello Dear! 
Yes, you can add links to your article but not doing stuffing and bolding so many keywords if you do then your website will not visible on SERPs. Because it has a way you did spam.
For Example:
Your article is all about SEO Services 
So You go  to create a link that you are promoted like this SEO Services in Lahore