Long Tail Keywording

[FunktionEvents]

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[Andrew-SEO]

In my opinion these two pages with compete with one another. This may result in a lower overall ranking for the page that is displayed in the serps.

If you do a search for "hen parties function events", which one appears? Or do they both appear?

[FunktionEvents]

Thanks for your response!

With that search, only the main landing page appears and the article doesn't show up for at least the first 4 pages (haven't checked further than that).

Checking through Google search console we do still get about 20 clicks a month through the article, however that's for the "hen party ideas for small groups" keyword.

So I'm worried if I edit the keyword, taking out "hen party ideas" so it doesn't compete I'll be losing all that niche traffic to the website.

[Andrew-SEO]

Hello

I did a bit of keyword research and found these

• hen party ideas at home
• non traditional hen party ideas
• low key hen party ideas
• hen party ideas abroad
• hen party ideas for older brides

Why not consider making one page that Targets your long tail ideas as Sub Headings

E.g.

Hen Party Ideas

Hen Party Ideas for Small Groups

Low key hen party ideas

etc etc.

If your current page layout doesn't allow for that you can alternatively - make these other pages that target the long tail searches, and then link to them from the main Hen Party Page in the text section. This way your keywords will all be in one Silo (https://www.fatrank.com/silo-structure-internal-linking/) and link juice will flow to the long tail pages via the long tail search term in the anchor text.

[FunktionEvents]

That makes sense, thanks a lot Andrew I'll try your suggestion

[FunktionEvents]

Just to clarify;

If I add these keywords as H2 titles on the main landing page, I guess I should follow each with content specific to that keyword, adding the keyword within the content a few times as well?

How much content do you think should be added for a H2 title, so as not to dilute the main keyword?

[Andrew-SEO]

Yes you should have content following about the long tail search term. How much is up to you really. Design may influence your decision. The search term should also be in the first sentence of the first paragraph.

Use the long tail search term and make it natural.

What do you mean by diluting the main keyword?

I would just make good honest content and be careful of keyword stuffing. i.e too many instances of "Hen Party"

[FunktionEvents]

Okay great.

I'm just concerned that if I add the long tail keywords too many times the focus for the page ranking will shift from the main keyword to this keyword, but if the main keyword is in the longtail keyword itself I should be fine?

Plus the main keyword is dispersed throughout the page so hopefully it will be alright.

[Andrew-SEO]

Exactly right. The main keyword features in the long tail keyword so you will be fine in that sense. Just be careful of featuring it too many times in the page.

[FunktionEvents]

Thanks very much for your help Andrew!