Thoughts on Botify?

[SoulSurfer8]

Has anyone used Botify? Is this type of software necessary for a site with under 5K pages?

[jasongmcmahon]

That all depends on what you need it for, what does it do that GA & GSC (& Moz) doesn't do? Is it worth the subscription costs, which aren't published - so they'll probably feel how deep your pockets are.

[Martijn_Scheijbeler]

I've used Botify at my previous job (Postmates) and I also brought it on at my current job at RVshare. I think it's a great tool that brings a lot of new things to the table that GA/GSC can't offer at all (and won't offer). If you're interested in learning how making changes to your site have a direct influence on crawl behavio\r by bots and how that can help you drive additional traffic then it's a great plus. That's why on the technical/product side it will open a lot of new opportunities for testing and continuous optimization.

Regarding if it's useful for you, I would be hesitant to buy an expensive tool (you're likely north of $1500 monthly) for a smaller site as there are fewer ways to optimize on that for the scale there is. But if the only 5K pages generate millions of users from Organic Search on a monthly basis and bring in a lot of money then Yes it might be worth it. If you're comparing to Moz/SEMrush etc. Don't they're not comparable and have totally different price points. You use Botify in addition to your current toolset, not as your toolset.

[jasongmcmahon]

It all academic without knowing what SoulSurfer8 needs... Software as a solution to what problem.

[SoulSurfer8]

Hi Martijn,

Thanks for your feedback. We have a ton of pages for media/news/PR on a subdomain but only have 50 pages that are used for sales. Do you think having control over crawl behavior will matter in this scenario? Our sales pages have no problems ranking.

[SoulSurfer8]

Hi Joe, see my respons to Martijn above and let me know if you need more clarification. Thanks.

[Martijn_Scheijbeler]

Based on your response and the idea that you only have 50 pages that you actively care about. Likely it's not the right tool for you. You're probably better off with a tool that is way more focused on on-page optimization for the keywords that are important to your business. I would start worrying about crawl behavior on a site that is scalable and have over 10.000+ pages that regularly change.

[SoulSurfer8]

Thanks for the prompt reply, Martijn!