Do Bit.ly links have SEO Value?

[misterfla]

In looking at one of our competitors in Moz today, I noticed in their linking domains report showed a bit.ly link with a DA of 97. According to Moz this is a follow link as well. Should I be using bit.ly links to take advantage of their high domain? I was under the impression that bit.ly links were not considered backlinks.

fRT2j5cRtXo3ARPq9

[JohnSammon]

Hey Steven! They don't unfortunately. Here's an old thread that gives more detail as to why: https://moz.com/community/q/bit-ly-links-seo-benefit

I hope that helps!

[misterfla]

Thanks for your response, John. That's good to know. I wonder why Moz lists bit.ly as the domain with a DA of 97 when it's just a redirect from another site. Shouldn't it list the actual url? (BTW, in the case I'm referring to, the shortened link was actually an article from our competitor's own website, so definitely not a backlink.)