Will switching my domain cause SEO suicide?

[Quistdesigns]

Hi, Community!

Had a client for many years, MN Plumbing & Appliance Installation: mnplumbingandappliance.com

We're re-branding as MN Plumbing & Home Services. We're wanting to change the domain to:mnplumbingandhomeservices.com

Problem is, we have some 20+ great backlinks, a DA of 46 (pretty good for us), and a domain age of over 10 years!

Will switching this domain cause SEO suicide?

[KevinBudzynski]

No, just make sure you do your 301's and you will be ok. I would also try to reach out and get the links updated, but if you don't not a huge deal. Once published, do qa and make sure everything works good.  Here is a great resource  from google and one from MOZ. Good luck!

[MickEdwards]

If it is a new domain name there will be no domain authority and you will have to build up the site again from scratch. The 301s will help kick start the process but you will need to put in time and effort to restore your rankings.

[EGOL]

I believe that domain type-ins, unlinked domain mentions, navigational queries, and other uses of your domain online have an influence on rankings.  So, if your domain has a long and strong history of online use, you will be giving that up - at least until it is reestablished.