.ac.uk question!

[JFTwines]

Hi guys,

Recently won a follow link from a .ac.uk university website. Unfortunately, this isn't showing in Link Explorer. We won this link a few weeks ago now. I'm wondering why it hasn't shown up as of yet?

Best,

Ross

[effectdigital]

If you share the linking site I could probably try and figure it out!

[JFTwines]

Hi EffectDigital,

Speedy reply, thank you.

Link is here: https://blogs.kent.ac.uk/employabilitypoints/2018/10/05/jf-tobias/

[effectdigital]

There's nothing technically wrong with the link / page:

• It has a self referencing canonical which doesn't point elsewhere
• The link does not utilise a no-follow tag
• The page is not blocked from indexation via Meta no-index or robots.txt
• The domain and sub-domain level metrics for this site are strong in Majestic, Moz and Ahrefs!

The Moz link explorer will only handle domains, sub-domains or exact URLs. On Ahrefs and Majestic I also have the option to check SEO authority by 'path', which means the cumulative SEO authority and inbound metrics for all pages contained within the "/employabilitypoints/" folder

Although the sub-domain has nearly 100,000 backlinks connecting with it, I can only find evidence of 7 backlinks to this specific section of the site (and not all of those are still live)

It might be possible that although the site is pretty good, the area of the site where you gained the link isn't worth that much. As such, all crawlers (including Moz, Googlebot, Ahrefs etc) are unlikely to prioritise updating their databases re: this specific area of the web

Although all crawlers work differently and have different paths they follow in terms of indexing web-content, most of them will prioritise 'more important' pages (or site sections) for updates. Different crawl bots determine what they feel is important, in different ways

Although neither Moz nor Ahrefs seem to have picked up on the link, Majestic SEO has and using ctrl+F you can find it recorded here:

https://majestic.com/reports/site-explorer/top-backlinks?folder=&q=jftwines.com&oq=jftwines.com&IndexDataSource=F