Google Keyword Tool

[nyc-seo]

Hello,

Is the Google Keyword Tool the only reliable source for stats on keyword search volume on Google? The tool returns "no data" results for keywords I would expect to have some, if not much, search volume. I would like to cross-check these results, if possible.

Thanks!

[djlaidler]

Hi,

I assuming you are talking about the keyword tool found incorporated in Google Adwords, https://adwords.google.com/o/KeywordTool 

This, although an estimate, is the most accurate source of data of keyword search volumes. I have compared these values to impressions given for consistently ranking keywords in webmasters and they match up.

Make sure when you run these searches in adwords, you have your desired country selected, and I would suggest selecting "exact match" instead of broad. The other thing to consider when examining this data is that the search results can be seasonal. The data provided is simply in the last month, so a trending topic (Oscar Pistorius) OR a seasonal one (Christmas Shopping) may not give the results you might think. Google Trends can help you realise this...

Dan