Question about influencers

[seoanalytics]

Hello,

Can a twitter, facebook, linkedin or instagram business page be considered an influencer

Or

Does an influencer need to absolutely be a person ?

Thank you,

[Grace-N]

Hi there. Did you have a specific page/example in mind? Generally, when I think of an 'influencer', I think of an individual person. I can see the lines being blurred by parody or anonymous accounts where the person running the show isn't public, but at the end of the day, a person is behind the content and interactions. This might also be helpful: https://influencermarketinghub.com/what-is-an-influencer/

[tylertaggart]

Hello there! Influencer marketing can be used in many different ways today. I think an easy way to look at it is... "who are the people or accounts that my target customer/persona etc. are following, sharing content, and engaging with the most and how can I build relationships with these people?" By building relationships with and engaging with these "influencers" you have the opportunity to broaden your reach and hopefully they will share your messages to their followers who likely fit your target market. Another benefit to having "influencers" share your content is that oftentimes people will listen more intentionally to people they know and trust. That's why if an influencer is sharing your content and their following is in your target market you are trying to reach, then it is a great way to get your message in front of the right people!

Back to your original question, I agree with Meisha. As long as there is a person behind the account and that account is being followed by your target audience, it might make for a great influencer partnership!

Hope this helps!

[seoanalytics]

Good to hear that as long as there is someone behind the account that is an influencer. It confirms to me  that a company can be an influencer. Good to hear ! Thank you,

[WebMarkets]

An influencer can absolutely be a travel guide or comparable company rather than only an individual. We run and operate Totally Boise as this purpose, to highlight great things to do and places to see in Boise, for tourists and local. Just keep in mind, influencers should be focused on providing the highest quality content for your query. Dont be a pushy inlfuencer selling goods and services that are not needed. Be a value, as Im sure your plan is to be.