Product page as homepage

[seoanalytics]

Hello,

Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ?

and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page.

Thank you,

[Roman-Delcarmen]

1. Get a Home that doesn't rank is not a great idea, so forget it.
2. You can manage your homepage as you prefer as long you know what are you doing, there tons of single products websites who have a good SEO, or there are tons of blogs that use the homepage as Lead Generation page (Basically is a landing page focused on generating form registration)

• https://backlinko.com/ ------> Blog with a Landing on the Home
• https://www.phen375.com/ ------> Single Product Product Website

So the main question that you need to respond is what is your main goal?

• Are you trying to promote this product seasonally?
• In this a single product website or a complete store?
• No matter how are you going to deal with your home (usually home is expected to be a brand page) the main concern should be how are you going to deal with your taxonomies

[evolvingSEO]

Hello

If you are a single product or single service website, you can definitely use the homepage to present that single product or service.

However, if you sell even just two products or services, you're better off using inner pages for that. It's not that you'd get a penalty for using the homepage, it's just that it's much better site architecture to break the many products/services you may have into separate pages.