Google Events Pack - Our events never show up while others not related do

[GRDigital]

When doing a search for "des moines wa events" the top results are the events pack. When we do a search, none of the events are even happening in Des Monies but in Seattle proper. Our pages have events schema on them and they do get warnings but no errors. Here is a link to one of our events pages in Des Moines that does not show up.

• Is there anything wrong with our page that could be preventing it from ranking?
• What are the factors that get events to rank in that area?
• What else could we be doing to improve our results?

[joramtenham]

As far as I can see there are no major issues with your event pages that prevent it from ranking. The main cause seems to be that there is simply a lot of competition out there. There are many sites that all describe the same event in more or less the same way. When I search for your example events, 'Poverty Bay Blues Brews Festival',  the first page of results is filled with very similar sites / pages.

Try to make your page stand out of the rest by adding unique and relevant content to the event page that other pages don't have.

Also try to fix the schema markup errors you're getting. I see that with some of your events you don't include the time in the start and end date. I would advise using DateTime instead of just Date. See https://schema.org/DateTime.

Good luck!

[Everett]

The following page returns a 410 status code in the HTTP header:

https://www.seattlesouthside.com/event/poverty-bay-blues-brews-festival/42/

That would be a very likely reason. You should check your other pages as well.