Importance of Spam Score

[jennifer-garcia]

I am wondering the importance of the Spam Score since it appears to bring backlinks into the equation. In Moz we do not currently have a Spam Score but our competitors do...please advise - thanks!

[moz_support]

Hey there!

We'd recommend checking out this resource page to learn about Spam Score and its applications:

https://moz.com/help/guides/link-explorer/spam-score

As for why you might not have a Spam score yet, it is determined by a separate crawler than the crawler that powers Link Explorer and updates roughly once a month. Because of this, it is entirely possible to see backlinks and domain authority, but still have no calculated Spam Score. As we continue to crawl and calculate sites, this will become less of an issue, but unfortunately at this time, we will need to wait for the Spam Score user-agent to find your domain.

Hope that helps!