Bit.ly links

[wonderdome]

I have used Moz to analyses where similar companies to mine have links from.

One company has a huge amount of links from Bit.ly (2,704,721) and the domain authority of Bit.ly is 96, also with spam score of 0. This seems to be a great source of link building.

My understanding of Bit.ly was that it shortened links.

Does anyone know how this company has generated so many links from Bit.ly?

Thanks!

[davebuts]

Hi wonderdome,

You are correct that Bit.ly is for shortening links but it isn't something you use for link building and it doesn't make the link for valuable when you use it.

And that it a huge number of bit.ly links - it must be a huge site! My guess is they use bit.ly links for all of their social media posting.

Cheers,

David

[wonderdome]

Thanks for your answer