Keywords in Navigation

[NeilD]

Hi,

What is best practice for main navigation links with regards to use of keywords in them. For example is it best to using the phrase 'Pricing", "Website Pricing" or "Website Design Pricing"

To me 'Pricing' is more appropriate because to the user they know they are on a website designer's site so what else would pricing be for right?!  Furthermore you use less 'real estate' on the nav bar!

There is on page text around the site which has links to "see our website design pricing" etc so I assume that is perhaps a more natural place to include that phrase?

Look forward to your insights

[TomRayner]

I agree with you Neil.  Design the navigation for the user, not a search engine.  It makes more sense to have simply "pricing" then to try and chase the algorithm and include some keywords like "web design pricing".  Furthermore, the added benefit of using a navigation like that really would be negligible.

Internal links can help your site, but I think it would be better to use the text around the site as you say, rather than the navigation, in order to utilise these.  The navigation is more for the user than the Google crawler and thus should be designed for the user.

Just my 2p!