Bulk redirection of blogs

[francisclark]

Hi all, we're going to changing the url structure of our website. Moving from: /news-and-views/blog/thisistheblogpost to /blog/thisistheblogpost (ie removing the /news-and-views/ portion of the url). There's approximately 300 posts.

I have 2 questions - will this have an impact on domain wide authority? and is bulk 301 redirects the best solution? The blogs themselves don't get a huge amount of traffic but we just want to make sure we don't do something that will be penalized by search engines.

[NickW816]

I personally would do bulk 301 redirects for this, and would not anticipate a negative impact on organic traffic. If anything, you are shortening your URLs which is a good SEO practice, you could probably look at shortening the "thisistheblogpost" part of the URL at the same time you are creating your 301 redirects to make sure the URL is a short as possible, while still including the blog post's target keyword or phrase. Hope this helps and best of success!

[Omeo21]

I have made loads of redirects as I renamed my pages a lot in the beginning of my SEO career, and it had no effect on my ranking as long as I made a 301 redirect.

However, I can not recommend to rename your pages unless it is absolute necessary as you should never fix something that ain't broken:-)