Houston Printing Company Removed City from Main Page - Will Our Rankings Change?

[NEWCHOPPER]

We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years.

However after revamping our website and  main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched terms

I would hate to see our positions and ranking fall because of this change.

Thanks

CATDI PRINTING

[Vijay-Gaur]

Hi There,

I can completely relate to your situation, it is a tough task to balance design, content, and SEO. I took a look at the search results and you are still ranking fourth in the suggested businesses for search phrases, however, it seems your ranking seems to have dropped to the second page. My perspective on this issue is a little different from technical jargons of keyword density etc, I would say you need to focus on the providing useful information on your homepage in an interesting and presentable way. It needs to be such beautifully placed that user is attracted to read it and also it is 'easy' for the user to find the information he/she is looking for.

This would take care of many factors related to SEO if done in a planned way with placing the important phrases at the right places and given due importance on the page content( in an SEO friendly manner).

I hope this helps, let me know if you have further questions.

Regards,

Vijay

[Seenlyst]

Hello there,

It's usual to rankings fluctuation if you made a huge change to your site content, Google needs some time to understand your content, learn how your visitors interact with your content (bounce rate, dwell time, etc.) and then decide if you're better than your competitor's page.

So to answer your question, you might be able to get back to the top spot if Google believes your content is much more valuable to the users.

I just take a look at your website and I had, to be honest, it looks like a page designed for Google bot more than the user, the large chunks of texts, over text styling and colors, section alignments make it uneasy to read and it reminds people spammy website/blogs.

It is recommended to design your website for the users, then optimize for SEO. After all, you want to increase your ranking but also your conversion rate as well.

Hope this helps,
Joseph Yap

[NEWCHOPPER]

Thanks, we appreciate the feedback. Any particular section that looks more spammy? I know we have a lot of content on the home page, should we cut some of it out?

C

[NEWCHOPPER]

Thanks for the feedback. Thinking more is less and cutting out some of the content.

Carlos