What should my key words be for home page?

[scottgray0620]

Hey Everyone,

I'm curious if anyone can provide some insight as to what my keywords should be for my website. Just as a quick heads up, my company, Back In Motion Sport & Spine Physical Therapy, is a physical therapy clinic that specializes in orthopedic, sport, and spine injuries. You can find my site here: www.backinmotionsspt.com

That said, I understand about doing key word research and integrating that on the site. However, since I am a smaller practice should the end of the my key word entail my city of Fort Myers, FL. For instance, should my key words be the following:

1. Orthopedic physical therapy Fort Myers, FL

2. Sport Rehabilitation Fort Myers, FL

3. Back Pain Relief Fort Myers, FL

Or....

Should they just be:

1. Orthopedic physical therapy

2. Sport rehabilitaiton

3. Back pain relief

I look forward to hearing any and all feedback.

[MiriamEllis]

Hi Scott!

Good question! When you operate a local business, it's extremely important to incorporate your city name in your optimization of your text and in many of your tags, too. Don't go overboard, of course. Be sure you're writing in natural language. But, definitely do include your city name where you can, particularly in the title tag of your home page and contact page, and then wherever else it seems relevant. This will help both your potential clients and Google understand the locale of your business.

Hope this helps, and please do follow up with any further questions you may have!

[TucsonAZWebDesign]

I think your target keyword should be "Physical Therapy" You should automatically come up for the cities within your geographical location so long as you are in google and the other crucial directories consistently and accurately. Don't listen to the non believers, the Schema Markup can really drive it home as well! You can generate the Schema JSON in Google Structured Markup Helper Tool. Your Chamber of Commerce backlink along with all the DoFollows from core social platforms, the juice will add up if you optimize the profiles well in addition to ranking them and staying active. Now for these low diff takedowns:

1. Orthopedic physical therapy

2. Sport rehabilitaiton

3. Back pain relief

Make Youtube videos, providing authoritative advice, make Infographics to distribute on all the picture share platforms. Embed them both on your 2000 word blog and amazingly helpful advice plus insight on "how to see if your bla bla insurance covers this". If they end up doing their research on your site, and get the process and layout from your site, good chance they'll end up seeking the therapy from you!

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[seoman10]

I assume you're talking about the homepage here.

Generally you should focus the homepage for branded queries, you will find the majority of traffic to your homepage will be branded search terms.

I would then create pages for your key terms...

1. Orthopedic physical therapy Fort Myers, FL

2. Sport Rehabilitation Fort Myers, FL

3. Back Pain Relief Fort Myers, FL

[Seenlyst]

Hello there,

I have a bit more different opinion than others I would choose to include the city as part of your keyword, the reason is simple, do a Google search with and without city from the keyword, which one do you think it's more relevant?

Don't forget your longer tail keyword (/w city name) also included your general keyword as well (/wo city name), so there's basically no harm I can think of to include your city name.

But of course, make sure you also use the properly structured data as well.

Some would also suggest that your homepage shouldn't be optimized for keywords, but I don't think there's one-rule-for-all in SEO, especially if you aren't a big brand and just starting out in SEO, your homepage is generally your most linked page with the highest ranking chance. So I would not waste the opportunity to rank keywords with my homepage.