Ranking fluctuation
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Has anybody got any ideas?
I have a website that ranks quite well for an industry keyword, the site has a reasonable amount of authority. But the term is fluctuating between position 3 and position 9!
It is on a beefy stable server. It is reasonably well optimised from both SEO and speed point of view.
It is tracked using Moz RankTracker.
I do realise that rankings fluctuate, but this is ridiculous!
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Hi There,
Its a normal problem with Google search, in my personal opinion it can mostly be attributed to personalization of search results. Also after experience with different tools, I have analyzed that none of the tools can show accurate results for SERPs now, they are also misguided by google search. Only results that are consistent most of the times are top 2 or 3 results, but that too again vary based on personalization based on geography, your personal searches etc.
I hope this helps.
Regards,
Vijay
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It is normal for your position to fluctuate to different spots during certain times of the day. I don't think it is going to be something you can really pin down to a specific aspect of your SEO like you could say a kicker on a pair in Texas Hold'em.
GENERAL FIX FOR FLUCTUATING RANKS:
I've found having premo Infographics, viral topic relevant Youtube Videos created by you from your channel embedded on the money site as well as several dozen other sites, 2-4 thousand words of engaging content linked out to high authorities and internally, and a ridiculous amount inbound links from major International NEWS authorities seems to really drop a 500 pound anchor on position #1
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I believe fluctuations occur because of competition for the target terms. Are you regularly measuring your site to your competitors? I record our position, links, PA/DA monthly with our to 10 competitors, this provides great insight for the "why's" I encounter with our SERP.
Hope this helps.
KJr