Major Drop in Traffic Outside AU After Migration

[christwix]

We have a major drop in traffic after migration especially in the US and other international countries but we are more worried about the US.

Before Migration:
February 3 - March 18, 2018 (44 days)
vs
After Migration:
March 20 - May 2, 2018 (44 days)

See GA traffic comparison (screenshot 1)

Also, based on SEMrush the traffic, the United States is down by 46% (see screenshot 2) while Australia has decreased by 12% (screenshot 3).

What could be the main issue issue of this? Would really love to hear an in-depth explanation about this.

Keen to hear your thoughts about this.

Cheers,

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[Nigel_Carr]

Hi chris

There can be a number of different types of migration. If you are talking about a migration from http to https then it is likely that both versions of the pages will persist for a while until Google reindexes everything. Whatever you can check what is being indexed by performing a site search as follows.

Do a site search in Google - site:yourdomain(no http or https) inurl:http://  and see how many of the old pages are left,

If this is splitting out content to other country base subfolders then teh same thing can apply.

It is quite common to see a temporary drop and it can take a while for all pages to be indexed properly. You can try fetching Google (in search console) but in my experience, it is just a matter of time before things start to bounce back upwards.

Just check that you have the appropriate 301 redirects set up in your htaccess file, that you have set up the preferred domain in search console and that the appropriate hreflang tags are set up on the site to point to the different country and language combinations, to avoid any duplication issues.

https://support.google.com/webmasters/answer/189077?hl=en

I hope this helps

Regards Nigel