Is link equity passed through redirect chains?

[Corbec888]

Hi there,

When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com

Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity?

Cheers

[GastonRiera]

Hi Yaroslav,

On one hand, there is a limit in redirect chains where GoogleBot is capable of handling: Up to 5 redirects.
Matt Cutts said it in these videos:
Can too many redirects from a single URL have a negative effect on crawling? Is there a limit to how many 301 (Permanent) redirects I can do on a site?

On the other hand, being under that 5 redirects, I do believe that the authority is passed through redirections. Also believe that there is some minimum loss there, as always the best case scenario is to not have any redirection, arround 5-10% in the whole chain.

There are two discussions here.

1. Google saying that Any 30x redirect pass the whole authority, just another way of saying that redirects dont lose PageRank.
2. Some studies and experts confirming that there is some lost in authority/PageRank in any redirect.

As this is an old discussion, I do recommend you to read the post from the greatest Cyrus Sheperd about those two arguments:
301 Redirects Rules Change: What You Need to Know for SEO - Moz Blog

Hope it helps.
Best luck.
GR

[paupastorlopez]

Hi Yaroslav,

I agree with Gaston about the losing some authority with a redirect.

Also add that if you redirect page A to B and B to C, all the authority will go to page C with the loss of the first, and the second redirect by the way. B won't retain any authority because it won't exist anymore.

Greetings

[dhananjay.kumar1]

With Each redirect probably there is a 15% loss of link equity.

Refer this for detail: - https://moz.com/blog/301-redirection-rules-for-seo