HTML Copy in Image Alt Text Field

[Saatchi_HU]

Hi all,

A quick question regarding HTML copy in Image Alt Text fields. An extended client has some landing pages containing infographics, but contrary to our recommendation - no intro copy or surrounding copy was used. The infographic was simply placed on the page, and all of the text of the infographic was placed into the Image Alt Text field.

As far as I know, Google would still see that content in the Alt Text field and attribute it to the Infographic, although this would not be sufficient enough of an effort for the page to rank for any of the content used in that field. I'd just like to check that I am correct?

And as a consequence - we should insist that they include some copy with the infographic, or alternatively, use HTML text overlays on the infographic instead of flat text in the image itself?

Thanks!

[Andrew-SEO]

Yes including copy would be beneficial. Plus Title and H1 obviously.

You could write an additional blog post about it and internally link to it with decent anchor text.

A social media drive would also help an infographic to rank. If you can post it in relevant facbook groups and google groups and get it to be shared by interested parties on twitter and facebook (include some good text) then this will also help it to rank.