Content Strategy/Duplicate Content Issue, rel=canonical question

[Daaveey]

Hi Mozzers:

We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer.

We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places.

What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out.

Does anyone have deeper thinking about this?

[Alick300]

Hi David,

In my limited understanding that won't helpful. Content should published on the blog first then anywhere else

To prevent Google indexing other blogs/website you need to canonicalised the other sites to the Original(your blog), this means that users on the individual sites can find the same information and the correct path but if you search for Google you get to the final page quicker.

Hope this helps.

Thanks

[Roman-Delcarmen]

Basically, your is diluting its own efforts and resources, the idea to publish content in other domain make sense if it applied in the right way. (this not the case).

1- There is no make sense to have the same content in 2 places, so let see what Google has to say about it. Duplicate content

Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the no index meta tag to prevent search engines from indexing their version of the content.

Minimize similar content: If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.

Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is_ legal requirements to buy a home._

So boost your SEO efforts is to build other articles on other pages around this content, if you made a quick content research about the topic _legal requirements to buy a home. _

Let's take an example assume that your client has an article called 3 Tips About legal requirements to buy a home You Can't Afford To Miss ----> The keyword on this case is legal requirements to buy a home.

• how much do you need to buy a house KD=4 Volume=600
• the best state to buy a house KD=10 Volume=350
• what to do after buying a house KD=4 Volume=350

So the best way to boost your content strategy and your Search Ranking is to create a universe around your content where the center of that universe is your article ( hahaha this just a Marvel joke), Also do not forget to include an internal link strategy and site structure strategy

Regards Hope this info will help you