Bullet Points or Full Sentences

[AHF_Furniture]

We are a furniture retailer and are currently looking at redesigning the website. Would it have an effect on SEO if the product descriptions were turned into bullet points and if the length of text on each page was shortened?

[donsilvernail]

What you need to consider is search intent. Can you inform or educate the potential customers with bullet points? Do the bullet points answer all questions. If not then use full sentences. Shortened page may see a dip in SEO if the content no longer answers the users search intent. Be very careful when changing content or shortening content. Make sure you express all the reasons why the searcher landed on the page to begin within the shortened content. Are you shortening to remove fluff?

Thanks,

Don Silvernail

[EGOL]

Amazon gives sellers five bullet points at the top of the product page, then a couple hundred words down below.

We changed many of our retail pages to 1) a two or three sentence sales pitch; 2) several bullets (as many as needed); 3) an article format description that might include additional photos, the most commonly asked questions about the product.

[jlwebb]

Agree with the other two comments. I would add: Use bullet points to highlight key features and benefits. Use complete sentences to describe the product.

[Andy.Drinkwater]

Absolutely agree with Egol. This might not help with the SEO per se, but such a big SEO factor is how happy people are on the page itself. You might find by adding important bullets that you retain someone for longer, make them want to read further and then go on to make a purchase.

Make the pages as good as is possible.

-Andy