301 Redirect to Home Page or Sub-Page?

[JuanWork]

What do you think about 301 redirect of good expired domain to a sub-page instead of the home page?

I'm doing this so I don't hurt my brand name.

Let me know your thoughts please.

Thank you

[zeehj]

Hey JuanWork–_it depends, _but if the subpage is a more appropriate new location for the old domain (e.g. old domain's company was acquired by a new company, and is now a _service _on new company's website, it'd be more fitting for old domain to be 301 redirected to the service page on new company's site).

You mentioned that it's a "good old expired domain"–is the domain actually expired, or do you still have ownership of the domain name? If the former, TRY TO BUY IT BACK! If the latter, no worries