Ideal Frequency of my related keywords

[seoanalytics]

Let's say on my keyword If I take the 1 st 20 results of google they have an average number of words per page of 3000 words. On my page I only have 1500 words. Does it mean that the frequency of my related keywords should be half of what the others have ?

What about if I am over their frequency is it a problem also ?

Thank you,

[JackSaville]

Hi there,

I would try to focus less on what the competition are doing, and more on your own page. Include the keyword in the title, URL and meta description, and then mention the keyword in the text as many times as it makes sense to do so. Making sure your content flows naturally is more important than keyword density. Additionally, If your content is of a high quality it will help to reduce bounce rate (an important ranking factor).

[seoanalytics]

Thank you for the confirmation. That is exactly what I think, make it natural and I am all good.