Not using alt tags for decorative images?

[AliMac26]

Hi everyone,

My coworker recently stumbled across this article that instructs you to not to alt text for "decorative images" as you might get penalized you for over optimization

https://www.shopify.com/blog/7412852-10-must-know-image-optimization-tips

Has anyone heard of this or have any thoughts?

[WebElaine]

It's more of an accessibility issue than an SEO issue. If your visitor were using a screen reader, would it add any value for them to hear the alt text? If so, keep it. If instead you're describing "curly swash with a heart" and it has no bearing at all on actual content, leave it blank. Generally speaking, things that improve your accessibility are good for SEO.

[AliMac26]

Thank you!