What would you consider an over optimized title tag? [examples included]

[Hyrule]

Say you want to target a single page for 2 terms and they both get a good amount of search volume. At the same time you don't want the title tag to be atrocious, do you just choose one? (maybe the one with most search volume).

I'm going to make up some examples which aren't based on real search volume for the sake of time and completely fake and you be the judge:

custom car parts - exact sv: 4000
personalized car parts - exact sv: 5000
wholesale custom car parts - exact sv: 4400

Title tag A: Custom Car Parts - Personalized Wholesale Car Parts | Company Name

OR

Title Tag B: Custom Car Parts | Company Name

Or

You recommend.

Do you get where i am going here? Some of the pages on my website target 3-4 terms that mean exactly or pretty close to the same thing.

[TommyTan]

Hi Paul,

I would prefer Sample A: Custom Car Parts - Personalized Wholesale Car Parts | Company Name over the other one.  However, if possible, instead of using car parts twice, is there any term for it in that industry?

To answer the question in your title, what do I consider as over-optimized title tag then it would be a title tag with tons of keywords.  For example, Traing a Dog | Dog Food | Dog Toy | Dog Apparel and etc.  Something like that I would consider over-optimize or irrelevant.  Doesn't tell Google or visitor what the page is exactly about.

[irvingw]

Create separate landing pages since all keyword phrases have "car parts" in them and you don't want to repeat that twice in the the tag.

Use secondary keywords such as "auto part store" after the main keyword in the title tag.

Might not need to include the company name, you should rank for that automatically if it's your domain name.

[tdawson09]

I agree with TommyTan

[Hyrule]

I agree on finding one more similar term, instead of using the same one twice. Great point!

[94501]

Hi Paul,

I'd add detail to a distinct term, as opposed to more stand-alone terms.

Random example:

"Custom Car Parts For GM, Ford, Chrysler & Most Foreign Brands"

Which would be better than 3 terms all meaning "custom car parts" in the title tag.

Consider also that a keyword stuffed title tag is inherently going to have a lower CTR, which will hurt you in the end.

Good luck!

[Hyrule]

I like this point, i do it in my meta description tag already... Would you end with the company name?.... | Company Name

[94501]

Hi Paul,

My personal opinion is that adding the company name is a redundant (to the url) waste of space. Possible caveat, if the company name is short and does something for CTR.

Generally no though.