Long Title Tags

[seowork214]

Hi guys,

We have product e-commerce title tags which are over 60 characters - around 80 plus. The reason we added them in there is to incorporate
more information for Google.

The format of these title tags are:

Name + Colour + Rug Type + Origin

Name = for people searching for the name of the rug
Color = people searching for a specific color
Type = The type of rug (e.g. normal or designer)
Origin = Where the rug is for.

So this title will cover people searching for: People searching for designer rugs, the specific colour and also where it comes from.

This then results in the title tag going way over 60 characters - around 80-90 characters.

--

Would it be wise to try and shrink it down to under 60 characters, and what would be a good approach to do this?

Cheers.

[Alick300]

Hi,

Please check reply of Dr peter in similar thread, hope you will get your answer.

• If you haven't yet, please see my follow-up post:

  http://moz.com/blog/new-title-tag-guidelines-preview-tool

  This is a moving target, and it's actually a pixel width (512px), but I tried to take a data-driven approach, and as best I can measure, 55 characters is a safe limit about 95% of the time.

  I will add that Google definitely processes characters beyond that limit (some are even in the source code) and words beyond that limit could count toward ranking. They won't count much, I strongly suspect, but this new limit doesn't mean you automatically have to cut everything shorter. There's certainly no penalty for going over, as long as you're not keyword-stuffing to extremes.

  One down side is that the new method (using CSS for the cut-off) means that Google now cuts mid-word, instead of between words. This could be more detrimental to CTR, in my opinion. It's very situational, though. The best I can say is to look at your most important title tags in the context of real searches and make your own judgment call.

Hope this helps.

Thanks