Will link juice still be passed if you have the same links in multiple, outreach articles?

[Cutopia]

We are developing high quality, unique content and sending them out to bloggers to for guest posts. In these articles we have links to 2 to 3 sites. While the links are completely relevant, each article points to the same 2 to 3 sites. The link text varies slightly from article to article, but the linked-to site/URLs remain the same.

We have read that it is best to have 2 to 3 external links, not all pointing to the same site. We have followed this rule, but the 2 to 3 external sites are the same sites on the other articles. I'm having a hard time explaining this, so I hope this makes sense.

My concern is, will Google see this as a pattern and link juice won't be passed to the linked-to URLs, or worst penalize all/some of the sites being linked to or linked from?

Someone I spoke to had suggest that my "link scheme" describes a "link wheel" and the site(s) will be penalized by Penguin. Is there any truth to this statement?

[GastonRiera]

Hi Cutopia,

The rule of thumb should always be: if you do recognize that is a link scheme, google will too.

If I were you, I'd make every piece of content sent to publishers really unique, not with slightly different text. If you do not want to be penalize, put real effort in it.
Yeap, its really possible that google dismiss some or all of those links, not because are the same links, but because it is a clear link scheme. Its perfectly normal to have the same url in many articles/referred pages. The penguin algorithm is really powerfull and ahs became smarter every year.

Hope my advise helps.
Best luck.
GR.

Ps: if you still implement it, would love to hear back the results. It could prove im wrong!

[Cutopia]

Link "scheme" sounds so nefarious. I'd rather think of my idea as a link strategy. To be clear, all of the content is unique and differs greatly. Only the links are the same.

For example:

Blog Post 1: "Social Media and Kids"
 Link A: Link to Parent Control Software
 Link B: Link to Social Media Tutor Company
 Link Link to IT Services Company (if you need help installing software)

Blog Post 2: "Should children be on Facebook?"
 Link A: Link to Parent Control Software
 Link B: Link to Social Media Tutor Company

Blog Post 3: "How to block kids from accessing social media, and not have them hate you."
 Link A: Link to Parent Control Software
 Link B: Link to IT Services Company (if you need help installing software)

Link A is the primary site. Assume that Link A is my site, and sites B and C belong to friends of mine, for whom I like giving link love to.

Is this going to cause a problem with Google?

[GastonRiera]

ok, you said link scheme and that text viries slightly, im sorry if I missunderstood your question.

Does the pages linked in B or C have a link to A? If that´s the case, then you are in trouble.

There is no way to assure that will be no harm, because google keeps the whole history of every site, so they can link internally from that history and somehow punish sites. From my point of view it can be a little suspicious to Google.
I´d separate a few weeks from publishing each blog post so it looks less unnatural. And also, remember not using exact match anchor text in every text and/or using the same anchor text.

Hope it helps.
GR