Medical terms and keyword monthly search ranges

[niritoli]

I have a question with regards to the monthly search ranges. I read your information on how the range is calculated but it does not explain the following.

Google AU comparison for "hives" and "urticaria". The range give is 11.5-30.3K per month for both terms. This is highly unusual because we know that people use hives more than urticaria when searching for the same disease.

Interesting this is the only medical term that behaves like this and want to understand the reason why.

[Smileworks_Liverpool]

In one well known Seo tool that I might or might not use i've got:

UK

27,000 for urticaria and 47,000 for hives

US

90,500 for urticaria and 165,000 for Hives. Then the mighty Moz estimates: 70,0000-118,000 for urticaria and for 300k-1.5m for hives.

But only medics will search urticaria - and they'll search it alot and be looking for academic articles and Hives is not a really solid commercial intent keyword - hence the huge numbers.

Google doesn't consider them the same thing - if you type in urticaria, hives is not in bold in the metas and similarly the other way around.  So put Hives (urticaria) as your H1 and then have H2's as all the subtopics, causes, treatments, procedure, cremes, risks, children, and then an faq with all the questions people ask 'how to get rid of hives' i get hives when sunbathing' etc and you'll rank on page one if it's a comprehensive and authoritative piece.  Don't worry about WebMD, government sites etc.  They are not written by medics so you can outrank them with better and more detailed and more clinically helpful information.

Also think of the things peopl will type if they want to see a doctor about hives or buy hives products.  These intents will be different too.

hope it helps! I've assumed a lot here. But don't worry too much about volume estimations.  Bigger volumes are diluted with crap so you'll just get lots of traffic and no sales and smaller, more intent focussed ones are where the money's at.  And if you get in the top 3 and answer some questions really well then you'll get the snippet for sure.

[niritoli]

Thanks Ed for the UK and US analysis.

Its very strange as it only affects Australia. Moz outputs:

11.5-30.3K hives with difficulty at 57

11.5-30.3K urticaria with difficulty at 40

So I guess Moz is considering both Hives and Urticaria differently. I am just a bit wary that the range is the same given the method that is used.

This article shows how they come up with the range https://moz.com/blog/sweating-details-google-keyword-tool-volume

Given Keyword planner (Australia data - see image) gives very different month usage rates - I would expect the range to be different.

OpnY6