Home page ranking instead of product page

[celiboom]

This post is deleted!

[TimHolmes]

At this current time Google clearly deems your home page to be most relevant and have more content tailored to the searchers intent. Having said that I personally do not feel that either of your pages (home or product) really have that much in the way of quality content. By adding more content that is related to the searcher intent and the product involved you will hopefully improve the quality of the page helping it rank better or replace the home page.

If you have relevant FAQ's that are specific to your car product maybe link them a bit better internally rather than solely from the homepage.

But for me the main take away would be quality content, relevant content and more content.

Hope that helps a touch.

[celiboom]

where I get confused is if you add our brand to the search,  it looks like google know the right page.

if you search "Clicassure assurance auto" our landing page is comming first.  however if you only search "assurance auto" it's the home page that's getting out.

so it looks like google know that our product page is the right one but it refuses to display it !!