Homepage appearing instead of subpage

[seoanalytics]

Hi,

I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc"  only.

The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ?

How could I make sure my France page appears instead of my homepage ?

Thank you,

[Roman-Delcarmen]

The structure of a website or a blog is of great importance for its chances to rank in search engines.

1. A decent structure makes sure Google ‘understands’ your site.
The way your website is structured will give Google important clues about where to nd the most important content. Your site’s structure determines whether a search engine can understand what your site is about, and how easily it will nd and index the content relevant to your site’s purpose and intent.

2 A decent structure makes sure you do not compete with your own content.
On your site, you will probably write multiple pages about similar topics.If we would write eight different articles about bike tours, Google would not know which of the articles or page is the most important one. If you do not solve this by creating a clear site structure, you will be competing with our own articles for a high ranking in Google. Solving this problem requires a good internal linking structure and/or taxonomy structure, resulting in higher rankings. This means that you should pick one article (the flagship article/page/product ) for every major keyword you want to be found for and link to that article from all of your other content about the same keyword.

How this apply to your website ?
So you need to create a site structure who reflects that hierarchy. You mentioned that your main products/service is "bike tours Europe".Let's take an example

1. bike tours Europe

1.1 bike tours France
1.2 bike tours Spain
1.3  bike tours Italy

So probably in your case your case your homepage is optimized for "bike tours in France"
there are many links pointing to your site with that anchor text (Make a backlink analysis)
if Google is putting your homepage in the first place you need figure out why?

Once you do that you need to define your structure in order to make it easy for Google to understand your website.

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

[seoanalytics]

I got the structure si all I can  do now is remove the links that say bike tours france and that go to the homepage or improve the content of the france page  ? Correct ?

Thank you for your detailled reply,

[Roman-Delcarmen]

I think you should improve the content the France page... It's a pleasure to have been useful

[brooksmanley]

We run into this a lot at the agency I work for. Many of our clients have outstanding sub-pages for their specific services – such as bike tours – but none of those sub-pages ever rank. Their home page ranks for just about any relevant keyword.

We find that 9/10, this is an authority issue. Any backlinks the site has are to the homepage, and the majority of their sub-pages have zero backlinks, therefore very little authority – if any at all.

Our solution to this is do short-term link building campaigns with a focus on the sub-page. Perhaps writing content specifically on bike tours, with a link from the post to the service page, could be helpful. You can even submit your site to local directories, and when appropriate, link to that specific page, opposed to the home page, to gain some authority.

Best of luck, I hope this helps!

[seoanalytics]

Thank you that confirms my thinking