Are there any benefits to using Google+ for business if it has no followers and no user engagement?

[AjazMozPro]

My G+ for business currently has 55 followers and no engagement - apart from me liking the posts from my personal G+

Apart from the benefits of having content indexed faster, is there any other benefits for me in this situation, from an SEO perspective? I would like to grow the followers and engagement but not sure how as my social marketing skills are not as strong as my technical seo.

[VeroBrain]

Hi Ajaz,

From SEO point, yes it's worth!
You already stated that helps for faster indexing just by sharing your content there, pasting an URL from your website´s articles.
Those links, as you said, do not pass ranking due to all of those are "nofollow". Although, the algorithms of the search engines read those signals anyway.
Every good SEO signal counts.

Perhaps you might consider to share posts of fellow SEOs from overseas, who have similar topics although no direct competitors, of course.
Also some nice comments, from time to time, work like magic for social engagement.

By the way, G+ is one of the options of having up to 3 mentions into a single page of results; the triple pack, a page of your website that anwers the query and an organic result from your Google+ that answers the query too. Good luck!

Mª Verónica

[EGOL]

A few years ago, Google wanted authors to create a profile page and share their content on Google+.  Then we were to "register" our authorship with a rel=author link to our Google+ profile.

Even though Google abandoned "authorship"... today, perhaps we should be using Google+ in a similar way to communicate our E-A-T (experience, authority and trustworthyness)?

[VeroBrain]

Hi EGOL,

Answering your question: Yes, it is a great option, especially due to sharing an URL is not time consuming at all.

So far, from time to time I include the link of an article. Although, I only focus on having a free glass window for some of my work.
Linked to my website, which by the way I let dropped down due to it was to much time consuming.
Like in almost all professions I have practically no time for my own stuff, fully dedicated to my clients.          That is more than enough if I wish a life for myself.

Mª Verónica

[AjazMozPro]

What do you mean triple pack?

you mention having my Google+ post appearing as organic result but I believe this is only visible to my followers and people in my circle... so if I have no circle, my posts won’t rank right?

[VeroBrain]

Hi Ajaz,

Sorry, all the time I was assuming that you set your Google+ profile as public.

If it is public, it will be indexed by Google. In that case, if you have content that answers a query done in the search box, your Google+ might appear in the organic search results. If you have a local business, open to the public, you might appear with your Google My Business' page too. As well as a page of your website that might be answering the query.

Basically three options for answer a query and be in the organic results simultaneously, into one page of organic results.

Therefore not limited to only one: if Google My Business and Google+ are coherents with your website's NAP and content.

Attached image shows a triple pack.

NN2WY2

[Roman-Delcarmen]

Great answer!