Purchasing and rebranding practice with bad reviews

[Mike-i]

An optometrist is looking to buy a practice with really bad Google reviews. They want to rebrand it under their name. This practice has pretty bad SEO as well. What should they do? Should they just mark the GMB page as permanently closed then make a new one under the new business name? Or is that risky or considered spammy since the "new" practice is also an optometrist? Could Google think it is a duplicate or an attempt to trick them?

[Roman-Delcarmen]

My advice :

Close the old account then open a new one in the using the same location, if the dashboard does not allow you to mark the new location, then you can request a call to verify manually, someone from Google will call you and then you can explain your case to them. Normally you don't too many problems, they will ask you for your legal documents or any other method to verify you are telling the truth.

[MiriamEllis]

Adding to Roman's advice, which I agree with, be sure you've updated all of your government records so that the address reflects your business instead of the old one.